Optimizers.
Principals building intentionally around healthspan, longevity, and human performance — CXOs, founders, general partners, family office principals, senior firm partners — working with functional medicine, tracking biological markers (HRV, CGM, biological age), and now extending that discipline to the indoor environment they spend most of their life in. Currently building, renovating, or redesigning a primary residence with deliberate intent.
Seekers.
You already know something in the house is affecting someone you love. You may have had it tested. You may have had it remediated. What you do not have is a way to know whether it is actually resolved, or whether it is coming back. Mold or moisture damage, chemical off-gassing, indoor air quality after wildfire smoke, chronic illness or environmentally-driven symptoms that intensify at home, chemical sensitivity, Long COVID or post-viral inflammation, or serious concerns about legacy materials in an aging home. Motivated by the conviction that a home should sustain, not subtract from, the people inside it, and financially prepared to invest in changing that.